Google's policy enforcement date is postponed to May 24, 2023, giving marketers extra time to adjust their strategies.
The updated policy features an exhaustive list of in-scope categories and removes Germany as a region-specific exception.
Advertisers must review the policy, ensure compliance, and remove non-compliant ads before the enforcement date to avoid warnings or account suspensions.
1. Ad Text Format
Your ad text format may be going against Google Ads policies. To avoid this, make sure you follow these rules:
Don’t make bold claims such as, “#1 company in the world” unless a third party can prove this.
Don’t create ads with long text. Be concise.
Don’t use CAPS for all your ad copy. This is one of the most common causes of rejected ads.
2. Missing or Wrong URL
If your URL is wrong or missing, Google Ads may block your ad from general viewing. To avoid this, make sure your root domain has the same destination and display URL.
This is an easy fix for a frustrating situation.
4. Keywords
If you choose to include someone else’s branded keywords in your ad, you’ll be flagged.
In this case, it’s best to stick with just synonyms and be as original as possible. If you’re unsure about your keywords, do a quick review of your keywords yourself before submitting your ad.
5. Restricted Content
Google Ads policies prohibit sales or promotions of counterfeit goods.
These counterfeit goods may also contain a logo or trademark that’s indistinguishable from other legitimate trademarks, which is not allowed by Google Ads.
For healthcare ads, you should make sure your website offers appropriate and clear disclaimers for every product you sell, in order to comply with Google’s healthcare advert policy and legal regulations.
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